Rome news: BVLGARI has signed an agreement with the City of Rome to donate 1.5 million euros to renovate the ‘Spain Stairs’, a famous place in Rome. This project remembering Roman history is part of BVLGARI’s 130th anniversary celebration.
This will be the first refurbishment of the Spanish Steps in the 21st century, allowing this famous building to regain its former glory in this thousand-year-old city; Rome is the most significant place in the history of the Italian jewelry family BVLGARI. No other jewellery brand in the world can be as proud of the entrepreneurial environment as the Spanish Ladder like BVLGARI.
Jean-Christophe Babin, Chief Executive Officer of BVLGARI Group, said: ‘We are honored to sign an agreement with the City of Rome to’ adopt ‘the Spanish Ladder. The Spanish Ladder is at the core of our entrepreneurial history; it is located on Via Sistina Street, Sotirio in 1884 The location where BVLGARI opened the first BVLGARI store, and now between Via dei Condotti streets. Rome itself has a unique temperament, shining the solemn and splendid beauty of the ancient city, and rich historical relics, which have continued the artistic and architectural tradition for many years, BVLGARI products have always been an endless source of inspiration. Therefore, with the anniversary, BVLGARI is determined to return its roots with generosity, on the one hand, the old store on Via dei Condotti Street is reopened, and on the other hand, it is subsidized to repair this ancient Roman capital A treasure. ‘
Roman Mayor Ignazio Marino also said, ‘I would like to thank BVLGARI for such a great respect for Rome and its monuments, for helping to maintain the unique character of Rome, which will last for a long time. I also thank BVLGARI for injecting funds into this’ Earth Jewelry ‘ Let the Spanish ladder go back to the past. This will form a solid and lasting link that connects Rome to BVLGARI. Therefore, I sincerely wish BVLGARI a 130th anniversary of great harvest. ‘
The Spanish staircase has a long historical significance. It was built between 1723 and 1726. It was originally designed as a passageway between several slopes of Pincian Hill. And to the Spanish Square below. By the end of the 19th century, this place became a famous social place. Men and women who like to meet here are all fashionable and elegant. When Sotirio BVLGARI first arrived in Rome, he chose to start a business here as a silversmith. For nearly 40 years since then, the Spanish Steps have played a key role in connecting the three BVLGARI stores in Rome. By 1923, Via dei Condotti on the 10th became the sole store of BVLGARI in Rome, but the Spanish ladder still had a unique beauty, making the world always associate the Italian brand BVLGARI.
BVLGARI Group CEO Jean-Christophe Babin (left) and Roman Mayor Ignazio Marino (right).
This will be the first refurbishment of the Spanish Steps in the 21st century, allowing this famous building to regain its former glory in this thousand-year-old city.