[May 10, 2015, Shanghai] The May Flower Season is gracefully blooming due to the arrival of the 2015 Longines Global Champions Tour of Shanghai. This world-class five-star equestrian event landed in Shencheng again from May 8th to 10th. Top riders from home and abroad gathered at the racecourse on the south side of the China Art Palace. To challenge the world’s highest obstacles. As the general title maker of the event, Longines, a well-known Swiss watchmaker, serves as the official chronograph and designated watch, with a century-old pure watchmaking expertise that defines the elegant style of equestrian sports. During the event, Juan Carlos Capelli, Vice President and Marketing Director of Longines, joined the well-known film and television stars Liu Tao, Yuan Hong, Du Ruoxi, and many ladies to make a rare appearance. Equestrian feast.
Heroes battle for top feast in equestrian world
The Longines Global Equestrian Championship has been established so far and has covered 13 countries and 15 cities around the world. It is an independent equestrian tour applicable to the International Equestrian Federation (FEI) rules. All tour stations belong to CSI5 * (five-star) and only have global rankings. Only top 40 riders can participate. In the 2015 season, this top event again landed in Shanghai at the fourth leg. The size of the riders and horses surpassed last year. The world’s top four riders-Scott Brash, Daniel De Daniel Deusser, Steve Guerdat and Kent Farrington all came together, and more than 70 valuable European and American BMWs also set foot on the Chinese mainland for the first time and competed together Won the championship prize of more than 1.38 million US dollars in a single station. In the end, Harrie Smolders, a 34-year-old rider from the Netherlands, won the top 1.6m obstacle race and became the Longines Grand Prix.
Adhering to lasting enthusiasm for equestrian sports, Longines has become the title partner, official timekeeper and designated watch of the Global Equestrian Championship since 2013, providing a world-class competition platform for equestrian players from all over the world. This year coincides with the 40th anniversary of the establishment of diplomatic relations between China and the EU. Longines has also specially arranged a launching ceremony with the theme of ‘Course and Spur’. A number of star riders inside the event kicked off the curtain. Mr. Juan Carlos Capelli, Global Vice President and Marketing Director of Longines, said: ‘It is precisely because of the common pursuit of elegance, tradition and outstanding performance that Longines and equestrian sports have been working together for almost a century. We are very I am glad to witness once again the opening of the 2015 Longines Global Equestrian Championship in Shanghai, to further explain the elegant meaning of equestrian sports for Chinese audiences, and to show the world the personality charm of the collision of Eastern and Western cultures.
Warmth in watches, equestrian and hats
The perfect combination of watches, equestrian and hat accessories gives the equestrian events a bright new color, and also brings the warmth of the Shanghai Longines Global Equestrian Championship and the public welfare selfie action. At the beginning of the event, Longines joined hands with the operator of the event, the official media partner of the event, ‘Relay’ magazine, and the three parties jointly launched the ‘selfie relay, for love’ online public action. The event was inspired by Kate Winslet, Longines’ ambassador for elegance, and her ‘Golden Hat’ Foundation. This non-profit organization is named after a poem by an autistic child, which implies a golden magic hat that helps the autistic people express themselves.
As early as the middle of the twentieth century, a ‘equestrian’ treatment was developed in Europe and the United States, and the brain received similar pulses on the walking horse, which is quite effective for the treatment of children with autism. This public welfare selfie action was widely spread online and attracted the participation of many Weibo and WeChat users. Three elegant image ambassadors of Longines Guo Fucheng, Lin Zhiling and Peng Yuyan also participated in this selfie activity. To summon more people to pay attention to people with autism. Today, as a dress code on the equestrian field, hats not only become the scenery of horse racing venues, but also serve as a bridge connecting netizens and autistic children.
It is worth mentioning that Longines also specially invited the founder of the Azalea Ho brand and designer He Ziying to design a chic ‘gold petal’ limited edition top hat, deducting the elegant style that combines fashion and love. The design of the hat is inspired by Kate’s ‘Golden Hat’ Foundation. It chooses the golden color that symbolizes hope. The blooming gesture of rose petals conveys the essence of the brand of ‘elegance, true personality.’ Elements, more highlight the desire for a better life.
He Ziying Hand-Drawn Top Hat Design Sketch
The new Compin series praises the equestrian spirit
During the three-day event, top riders and their horses appeared one by one, presenting a thrilling and exciting competition to the tens of thousands of spectators at the scene. Hitting the horse and raising the dust, the chic stance of jumping from the hurdle, calm and elegant, calm and unhurried demeanor, makes people be amazed by the tacit beauty and extraordinary realm of human and horse unity. At the same time, the colorful bowlers and decent dresses along with the dignified lady and the handsome gentleman by the side of the playing field constitute another beautiful scene. The elegant appearance of film stars Ms. Liu Tao, Mr. Yuan Hong and Ms. Du Ruoxi also helped this equestrian event.
The equestrian sport has always been popular in the noble lords, showing an elegant posture between minutes and seconds, and is breathtakingly convincing with a smart beauty. Longines also has these qualities. With superb watchmaking technology, the concentration, precision and heritage that perfectly meet the requirements of equestrian competitions, Longines has a history of timing equestrian sports for nearly a century, creating many classics for this aristocratic sport and a series of top-level events Elegant watch. On May 10th, Ms. Chen Suzhen, President of Swatch Group China, presented the championship trophy to Gregory Wathelet from Belgium for the 1.50 / 1.55 meter obstacle race champion. Ms. Liu Tao, a film star The winner of the Longines Elegance Ladies Award presented a beautiful timepiece-the new Compaq moon phase watch.
Elegant timepieces and precise equestrianism always collide with the most exciting sparks. The precision of the new Compaq series moon phase watch is reflected in the moon phase display function, which cleverly combines Longines watchmaking tradition, sports heritage and the brand’s innate pure technology, not only has become a global equestrian sport An ideal choice for enthusiasts’ wrists and to witness fierce competition in this prestigious equestrian arena.
Longines Companion Series Stainless Steel Rose Gold Moon Phase Chronograph Watch Number: L2.718.104.22.168 Price: RMB 39,900
Longines launches the new Conquest Classic Moonphase, the latest chronograph stopwatch in the Compaq series. The new version also demonstrates the brand’s passion for equestrian sports and its emphasis on watchmaking traditions. This chronograph stopwatch is 42 mm in diameter, has a stainless steel case and a rose gold bezel, and is equipped with a self-winding mechanical movement L678. Nine stripe applied hour markers on the silver dial are coated with Super-LumiNova®, which gracefully embodies the moon phase display function. There is a 12-hour counter at 6 o’clock, a 24-hour display with a small second hand at 9 o’clock, and a 30-minute counter with the day of the week at 12 o’clock. The date is indicated by a half-moon-shaped center hand. Water-resistant to 5 bar, the movement can be seen at a glance through the transparent case back. On a stainless steel rose gold bracelet with a triple folding safety clasp.
Watch number steel and 18k rose gold bezel
Movement Automatic mechanical movement
L678 movement (VAL 7751)
13¼ minutes, 25 jewel bearings, vibration frequency 28’800 times / hour
Power reserve: 48 hours
Functions Hours, minutes, seconds, small seconds and 24-hour display at 9 o’clock. Day, month, moon phase. The half moon center hand indicates the date.
Center second hand clockwise
30-minute counter at 12 o’clock
12-hour counter at 6 o’clock
Case Round, 42.00 mm diameter
Stainless steel with 18k rose gold bezel
Abrasion-resistant sapphire crystal with multiple anti-reflective coatings
Spiral sapphire crystal case back
Water resistance 5 bar (50 meters)
Dial Silver, 9 applied hour markers, Super-LumiNova®
Hands rhodium-plated or rose gold, hour and minute hands coated with Super-LumiNova®
Bracelet / strap stainless steel and 18k rose gold. Triple folding safety buckle and push-opening device.
Longines was founded in Soymia, Switzerland in 1832. The brand upholds long-standing and exquisite craftsmanship. Its unremitting pursuit of tradition, elegance and superior performance has achieved the brand’s pure watchmaking expertise. Longines has a wealth of experience and tradition of glory as the official timekeeper of the World Championships and a partner of the International Sports Federation. The brand has long supported the elegant equestrian sports, and has established a beautiful and close relationship with it.
Longines is a well-known brand of the Swatch Group, a leading global watch manufacturer. Known for creating exquisite timepieces, the brand, which is marked by a flying wing hourglass, is now available in more than 140 countries around the world.