In the 2012 Geneva Watch Fair (SIHH), the protagonist status of the Chinese market is still distinct. 2011 was a bumper year for Swiss watchmaking. Against the backdrop of global economic instability, the performance of the Swiss watchmaking industry is quite strong. According to the latest annual report released by the Swiss watch industry, in the first 11 months of 2011, Swiss watch export quotas exceeded historical records and reached 18.6 billion US dollars.
Four characteristics of the 2012 Geneva watch fair
In the official statistics of the Swiss Watch Association in 2011, sales in the mainland of China have always ranked third, and the United States still ranks second despite slow growth. However, Hong Kong has always been the number one ranking and sales nearly double that of the second place. Obviously, its huge purchasing power as a tourism and shopping capital comes from the Chinese mainland.
In addition, top-ranked Asian countries such as Singapore would not be able to perform so strongly without the huge contribution of Chinese tourists. So many people in the industry sigh: Swiss watches, is it a world business or a Chinese business?
Although the Chinese market is full of momentum, rumors about the possible decline of the Chinese market in 2012 still appear. Not to mention the basis of this statement, just looking at the dozens of dragon watches introduced by major brands years ago, we can also see that the Swiss watch industry’s ambitions for the Chinese market have not diminished in previous years. In 2012, the Geneva Watch Fair (SIHH) opened as scheduled. In this gorgeous rehearsal of the world watch market in 2012, how many pulses can you take?
New tricks for complex movements
Every year, new products at the exhibition are often hovering between concept display and affordable use. Even though the complex models are highly curved and widow, the precision movement is the best to advertise their skills, so each brand will launch a limited edition of one or two as the highlight. Over the years, there has been an endless stream of innovations in the mechanical structure of watches and clocks, which makes people feel a little strange. However, the product line of complex movements this year is quite remarkable, both in terms of quantity and technological innovation are significantly more than last year.
The “new watchmakers” with a background in the jewelry and fashion industries have been the most active innovation forces in the watchmaking industry in recent years. They have pushed complex machinery to a new level of aesthetics. Van Cleef & Arpels’new Poetic Wish this year expresses it poetically. Out of this trend.
As early as 2007, Van Cleef & Arpels won the praise of the industry with the ‘Flower Fairy’ model watch. Since then, the girl has grown up in the ‘One Day in Paris’ watch. In 2010, the girl was on the wrist of the ‘Lover’s Bridge’ The table embraced her boyfriend. This year, the girls and their boyfriends bid farewell, changing the approximate time in 15 minutes with kite and meteor signs. In addition, the innovative design of five minutes and two questions-that is, the form of reporting the hour and then 5 minutes, has given new expression to this ‘difficult poetic’.
Earl’s pursuit of ultra-thinness seems endless. Following the launch of the thinnest tourbillon last year, this year’s Altiplano skeleton ultra-thin watch once again achieved two world records: the world’s thinnest self-winding skeleton watch (5.34 mm), equipped with the world’s thinnest self-winding skeleton movement (2.40 Mm).
The size of the balance wheel bridge has been reduced slightly, and the thickness has been reduced to a minimum of only 0.11 mm. For the 40th anniversary of the Royal Oak series, Audemars Piguet has also launched an ultra-thin skeletonized movement (3.05 mm) watch, engraving the original shape of 1972, the dark gray skeleton dial is set in the octagonal white gold case. It is also hollowed out. Richard Mille applied the skull pattern on the classic model. After exquisite space control, he stored all the movement parts in the skull and played a dark aesthetic.
Jaeger-LeCoultre has always been a pioneer in technological innovation. The biplane moon phase calendar is like a classic watch, but the movement has two independent sources of power: the power adjusted by the escapement and the balance wheel is completely used for precise timing, and the second power source is dedicated to Function display: hours, minutes, seconds, calendar and bi-hemisphere moon phases, and the instantaneous jumping second hand ensures that the two power mechanisms run synchronously.