Analysis Of China’s Watch Production Situation From January To May 2012
China is the first country to invent a timepiece in the world, and it is also the first country to invent a clock in the world. With the continuous development of the domestic watch industry, major manufacturers, while striving to expand the brand road, continue to increase product research and development, and look for the style and cultural characteristics of its own brand from the source of the product. After decades of development, China’s watch industry has experienced the development process of material assembly, appearance parts manufacturing, product development, and brand creation. At present, it has formed a complete supporting watch manufacturing industry. All spare parts except high-end movements can be used. Processing. According to the ‘2012-2016 China Watch Industry Research and Investment Value Analysis Report’ data released by China Business Information Network: from January to May 2012, the national clock production reached 69.32 million, an increase of 0.36% year-on-year. In May, China produced 16.7163 million clocks, a year-on-year increase of 15.96%.
From the perspective of the output of various provinces and cities, from January to May 2012, the output of Fujian bells reached 41.712 million, an increase of 9.19% year-on-year, accounting for 60.21% of the total national output. It is followed by Guangdong, Zhejiang and Shandong, accounting for 35.61%, 2.04%, and 1.60% of the total output, respectively.
From the perspective of regional structure, the country has formed six major watch production areas in the Pearl River Delta region, led by Guangzhou and Shenzhen, Fujian, Zhejiang, Jiangsu, Shandong, and Tianjin. From the perspective of output, China has become a world watch production country. Watch production ranks first in the world.
According to the data from the 2012-2016 China Watch Industry Survey and Investment Value Analysis Report released by China Business Information Network: from January to May 2012, the national watch production reached 60.09 million, an increase of 16.55% year-on-year. In May, China produced 13.8462 million watches, a year-on-year increase of 21.01%.
Watches and clocks is a traditional advantage industry in Shenzhen. After nearly 30 years of development, Shenzhen has become China’s largest watch and clock production and export base. Shenzhen clocks and watches account for 40% of the world’s output and 60% of the country’s exports. From the perspective of the output of various provinces and cities, from January to May 2012, the output of Guangdong watches reached 48.39 million, an increase of 11.18% year-on-year, accounting for 80.53% of the total national output. It is followed by provinces and municipalities such as Fujian, Tianjin and Shandong.
In order to improve the international competitiveness of China’s watch industry, in recent years, domestic watch companies have accelerated their transformation. The company has gradually shifted from the past generation of processing and wholesale and retail to the development of its own brand. At the same time, it has invested in shaping and promoting the brand with a stronger development momentum. Seeking higher added value of products and brands, and achieved gratifying results. The ‘Twelfth Five-Year Plan’ period is an important transition period for the development of the watch industry in China. It is necessary to transition from a quantity-led model as soon as possible to a new development stage that focuses on improving product quality, grade and efficiency. Through industrial upgrading, the horological structure of the watch industry is gradually rationalized and advanced to meet market demand. In the division of labor system of the world’s watch industry, the comparative advantage in international competition is transformed into a competitive advantage, the production is shifted from the low end to the high end of the industrial value chain, China’s position in the world’s watch industry system is improved, and a durable international Competitiveness.