New ‘museum’ Movado Launches Its New Edge Watch

Movado teamed up with the famous industrial designer Yves Béhar to launch the new Movado Edge watch series. Combining the inspiration of two top talented industrial designers for 70 years-Nathan George Howett and Yves Béhar-Movado brings a new chapter in innovation and craftsmanship to the legendary museum dial .
   Movado’s legendary museum dial was designed by artist / designer Nathan George Howett in 1947. There are no numbers on the distinctive iconic dial. At 12 o’clock on the dial, the golden dots symbolizing the noon sun and hands suggesting the movement of the earth.
   Yves Béhar believes: ‘This is an opportunity for us to create some rare works in the history of watch design. The core design concept of Movado Edge is new materials, textures and three-dimensional structures. The concave texture on the dial can capture light and shadow. It’s beautiful and attracts people’s attention. When the wearer’s wrist moves, the vision of the dial also changes, symbolizing the idea that time is the mark of our life change. ‘

   Movado Edge updates the brand’s modernist aesthetics with a deeper industrial design perspective, giving the brand a new personality with new visual tentacles. To pay tribute to Movado’s heritage of Bauhaus-inspired design, this series of minimalist and geometric aesthetics shows the fusion of art and design.

   The dial reinterprets Howett’s original design in three dimensions, with iconic dots emerging on the dial’s brand new curved plane. The carved texture on the dial’s edge symbolizes sunlight and serves as a minute scale. This design element embodies beauty and practicality. Combining inspiration, function and design, this new collection includes men’s and women’s styles and chronographs, as well as steel, belt and rubber straps.

Case: 40mm polished stainless steel case, or 34mm pure stainless steel / PVD rose gold stainless steel / PVD gold stainless steel case, sapphire crystal glass, waterproof to 30 meters;
Dial: Round aluminum frosted dial. The dial color is available in white / black / blue / rose gold / gold. The edge of the dial is engraved with a texture that symbolizes the sunlight. Dots, with rod-shaped hands, some models are red or yellow.
Strap: black leather strap or black rubber strap with stainless steel classic tongue buckle;
Bracelet: Pure stainless steel / PVD rose gold stainless steel / PVD gold stainless steel chain link bracelet, push-button folding buckle;
Specifications: men’s (40 mm), women’s (34 mm).
   For more details, please pay attention to the live feature of the Basel Watch Fair:

Because Of Love Movado’s 2013 Wedding Season Couple Pair Table

October Autumn, the wedding season, happiness spreads in the autumn sun. As a witness of romantic love, a carefully selected pair of watches can not only reflect the intimacy of a couple, but also a memory carrier for important moments in life. Choose a Movado pair watch, make love as pure and modern aesthetics as pure, as timeless as the classic museum dial. In addition, the beauty editor also carefully selected for you four major brands wedding watch for you, take a look!

OvaMovado presents wedding couples watch
Golden autumn in October, the wedding season, happiness spreads in the autumn sun. As a witness of romantic love, a carefully selected pair of watches can not only reflect the intimacy of a couple, but also a memory carrier for important moments in life. Choose a Movado pair watch, make love as pure and modern aesthetics as pure, as long as the classic museum dial.

 The new Movado TC watch series is made of solid pure stainless steel, with a flexible three-row link bracelet, alternating polished and matte links, with hidden folding clasps.

 The men’s watch has a diameter of 40 millimeters, with a striking blue sunburst dial, the women’s watch has a diameter of 30mm, and the black matte sunburst dial has a simple and capable style. Silver hollow hands and slim columns The shape of the time scale and the 12 o’clock Movado’s iconic concave sun dots complement the strong visual presentation.

Vacheron Constantin Loft Artisan Customized Service

As the saying goes, nothing matters, nothing is perfect. Have you ever regretted your favorite watch: good design, but no dual time zone function; if you can switch to platinum, it is invincible. Today, we introduce the Vacheron Constantin Loft Artisan Customization Service, which will provide you with all the personalized watch customization services.

的 The art of cabinotiers

From the 11th century, the first goldsmith to make Geneva famous was the goldsmith. Since then, their exquisite work has been favored by European royalty. Inspired by this technique, engravers and enamelers quickly established their own powerful trade associations. As a result, watchmakers, diamond cutters, engravers and bracelet makers flooded into Saint-Gervais, the oldest city on the banks of the Rhone in Geneva. After 1650, the number of watchmakers exceeded the number of goldsmiths, and watchmaking became a pillar industry in Geneva.

However, the Saint-Gervais area surrounded by the city walls is all narrow and dark streets. In order to make better use of the midday sun, artisans like to set up workshops on the top floor of the building. These workshops are usually narrow and crowded, sometimes built directly in the attic, with narrow windows lined up densely. The works born here have won a stable reputation for their outstanding quality. Soon, these workshops were called ‘attices’ (closets), and their owners were called attic artisans. These trained attic artisans consider themselves not part of the artisan class, but the nobles of the artisans, or more like a group of artists, have received considerable education and training. In this way, for centuries, daily life, economic and social life in Geneva have left the artistic imprint of the attic artisans in the Saint-Gervais region.

Top distinguished personalised services

In order to reproduce the original intention and charm of 18th century Geneva timepieces, that is, based on mutual communication and creativity, and to meet the growing needs of enthusiastic collectors, Vacheron Constantin launched in 2006 ‘Special Orders for Loft Craftsmen Service. ‘ This service inherits this tradition. Whether it is the ultimate complex requirements or poetic time expression, or the machine-engraved pattern or enamel dial, whether it is Roman numerals or Arabic numerals, whether it is the center second hand or chronograph function, any watch enthusiast expects the features Can be realized. Next, whether the watch is carefully tasted or kept as a secret collection is left to the guests. Either way, this is a very happy thing.

Here, there is no series, no physical products, no product catalog, only a pair of ears to listen to the needs of customers. Everything begins with the story of a custom-made watch that has never been made public. A historical connoisseur requested that a master’s oil painting be reproduced on the dial with a ‘high-temperature open flame’ painted enamel technique; a poetry lover wanted to add a magnificent bell sound to his watch and only on his lover’s birthday each year The time is only once; there is also a watch enthusiast with complex functions who dreams of having a mechanical masterpiece that has never been tried before.

All requirements, from the simplest to the most daring, need to be carefully evaluated by a special team of ‘attic craftsman special order service’. These requirements must be consistent with the watchmaking spirit of Vacheron Constantin in order to be passed.

Watch customization process

Customers can consult and order at Vacheron Constantin’s specialty stores or dealers’ sales stores. Vacheron Constantin promises that all custom-made watches are unique. This service is currently available at Vacheron Constantin’s global flagship store in Geneva and Vacheron Constantin House in Shanghai. After the Vacheron Constantin team responsible for this service confirmed the actual operation possibility after receiving the customer’s request, the staff will follow up with the customer to carry out the design and get the confirmation from the customer. After confirming the final design and relevant details, the guest signed a production contract with Vacheron Constantin and paid a certain deposit. After the contract is signed, guests can learn the current watch production progress through Vacheron Constantin’s online inquiry system and hotline consultation, as well as monthly progress reports. When the watch is completed, the guest delivers the balance and collects the watch.

Exclusive custom watch parts

Today, special customized services such as these are more systematic and professional than before. Customer participation is also more extensive. Basically, most watch components and structures can be customized according to customer requirements, including: the case; the movement and some of the watch’s complex functions and displays; dials, including the use of enamel technology Machine-engraved pattern watchmaking process; design dial overall style, hour scale and hands; strap.

 The production cycle required to order a watch (general refers to the complete cycle from order confirmation to delivery)

If you choose a slight adjustment and modification from the existing watch series: 6 months specially designed a watch using Vacheron Constantin’s existing movements and components: 12 months completely special design, including design, materials, Movements, components, accessories: the cycle depends on the requirements of different orders and the ease of production.

Minjiang Stanton Exclusive Tradition

Back at the beginning, Vacheron Constantin has encouraged watchmakers to create watches based on customer needs, making the design of the watch and the selection of functions and components take a lot of time. It turns out that spending time and effort is worth it, and guests’ needs and dreams for watches are likely to be realized. Collectors of Vacheron Constantin watches know this very well. For example, Henry Graves Jr., a well-known New York banker and watch connoisseur, is an example of Vacheron Constantin’s custom-made watches.

Two other notable figures, King Fouad of Egypt and his son King Farouk, are also keen to collect Vacheron Constantin’s unique watches. A story vividly tells their complexion of specially-made watches: In 1937, when the young Prince Farouk and his mother Queen Nazli visited Geneva, he was eager to visit the factory of Vacheron Constantin. Responsible Charles Constantin took the prince to the factory. While he was surprised by the prince’s extensive knowledge of watches, the prince revealed that he had taken apart many watches and studied how they worked. As early as 1934, during an official visit to Geneva, the city government gave him an exquisite watch made by Vacheron Constantin. There are 13 hands running on the dial: in addition to the regular hour, minute and second hands, there is a chronograph seconds hand, a 30-minute chronograph hand, a double chase chronograph hand, four hands that display the perpetual calendar and the alarm clock hand 3. Power display pointer and spring energy device. This watch also features a minute repeater and moon phase display, consisting of 820 components, including 55 gems.

Earl’s Watch 4 Kinds Of Gold Jewelry Crafts

Earl’s Watch
Except for Upstream (meaning ‘upstream’) steel watches that were released a few years ago, Piaget’s full line of products are precious metals. It is easier to understand the value of Piaget watches by investigating Piaget, a precious metal expert.

Piaget Upstream Bracelet
StreamUpstream each link and unit of its bracelet is manually polished. Its manual added value is far greater than the cost of the material.
雷 Our reader, Mr. Lei, said that he saw Piaget’s Upstream while playing in Macau, and felt different from others. In fact, as long as you understand the earl’s style, this is easy to understand. Because even the all-steel Upstream, every link and every unit of its bracelet is manually polished. It can be said that the manual value attached to that steel watch is much higher than the material cost, and even much higher than the manual value of most precious metal styles. Upstream has so many faces, and the manual polishing required is too much. I’m afraid this is why the count himself was unwilling to continue to produce Upstream. There is a saying in the photography circle that more than 30 years ago, if the Rolleiflex dual-lens reflex camera (Rolleiflex) produced by Germany was produced now, its cost would be several times higher! No wonder the price of this camera has been rising in the collector’s market. It’s true that handwork is becoming more and more expensive, and only a handful of manufacturers who have carefully settled down to create high-quality products are also among the few. Piaget has established its position in the field of precious metal watches and jewelry due to its professional background in jewelry. Only Piaget can set up a strong jewelry processing team to make this baby that is not too big or too fancy on the wrists of men (and women), and make it as surprisingly beautiful as possible. Piaget’s precious metal polishing process is the embodiment of Piaget’s value. Our interview was guided by Mr. Alexandre GLARNER, Piaget’s Director of Manufacturing and Quality Control.

Dancer Collection
The bracelet of the Dancer series uses a very fine drawing process, and its effect is somewhat like a sandblasting effect. However, the middle of the last part of the bracelet does use a sandblasting process.

Earl Polo Watch
抛光 Polish or brush first?
Take Polo as an example, the case treated by two methods of polishing and wire drawing must be processed according to two independent and repeated processes, first polishing and then wire drawing. As far as drawing is concerned, there are also differences that are not easy to recognize. ‘In the usual drawing, the texture reflected in the texture is intermittent.’ Alexander said, ‘and another seemingly drawing process, the texture is continuous. This texture can only be completed by hand. ‘This process called Hairline finished can be seen on some of Piaget’s square cases. The hardest part is to perform this Hairline finished process between the two lugs. Therefore, if someone thinks that the Geneva watch represented by Piaget is expensive, Imagine how much manual labor is added to such a watch.

Piaget POLO Polished and Brushed
OloPolo’s case is processed in two ways, polished and brushed, first polished and then brushed. It must be performed in two separate and repeating processes.
Second brushed and sandblasted
Earl of Earl is not the kind of factory that deals with all products with one process. In its Dancer series, the middle section of its bracelet uses a very fine drawing process, that is, Cabronnage. The texture of this drawing process is extremely short, so that it looks like sandblasting, and the uniform texture can be seen under a magnifying glass. In the middle of the last section of the Dancer bracelet, sandblasting is used. This seemingly inefficient operation makes Piaget look more like a couture manufacturer.

Piaget Watches

Workers are processing Altiplano case with long hair drawing process
Except for Upstream (meaning ‘upstream’) steel watches that were released a few years ago, Piaget’s full line of products are precious metals. It is easier to understand the value of Piaget watches by investigating Piaget, a precious metal expert.

Raymond Weil Launches New Promotion Plan For 2012-2013

Raymond Weil Raymond Wey has always maintained close ties with the music industry, and its latest wave of publicity plans will showcase brand-inspired watch works. With the sound of music, these timepiece masterpieces are also in the halo Shone under the shroud.
    The new publicity program firmly connects the famous watch series launched by the brand with the music world. These watch names are often reminiscent of excellent opera masters, passionate history and outstanding musical works. Inspired by the brand, these names include: Parsifal, Nabucco, Champagne Maestro, Tango Tango and Jasmine.

Raymond Weil Publicity Plan for 2012-2013
    In this publicity plan, the brand conveyed the brand’s passion for watchmaking and art through these beautiful contrasting images of light and dark, and also used this image style to take photos to the famous Parisian Harcourt Studio. The work pays tribute to itself.
    In this new promotion, ‘Precision is my inspiration’-this is not just a fashionable slogan, it is the real theme of the brand, that is to find inspiration from the precision of the movement, just like any art Like masters, and of course watchmakers, they constantly strive for excellence.