It is not too late to get to the topic. This year’s SIHH Geneva watch exhibition has ended. I write some of my feelings and also serve as a summary of this year’s Geneva watch exhibition.
Many years ago, when I first came into contact with watches, when I first knew about these exhibitions, I did n’t have any contact with watches and bags, so I was “virtual”. Talking on paper ‘is similar to’ keyboard car god ‘. Later, my wife began to contact the small business of watches and bags, and I became ‘down to earth’. I used to talk about it, but now it’s true. Discount quotes, sales and recycling, which watches are large and which are difficult to obtain, you know. Therefore, I often write watches, mainly writing mainstream watches, complex watches, niche watches that most people usually consume and contact. I rarely involve them because they have nothing to do with most people.
Vacheron Constantin produced a steel watch with a public price of only 90,000 yuan this year.
Cartier’s new Santos, compared with the old models, have changed a lot.
I believe what brothers have watched at the Geneva Watch Fair this year. Everyone can see that many brands are lowering the entry threshold and lowering prices. Within 100,000 to 100,000 is the price range for most people to buy watches. Many new watches of mainstream brands are at this price. Vacheron Constantin produced a lot of steel watches this year, especially those with a public price of 90,000 yuan; Jaeger-LeCoultre’s new Beibei series junior three-pointer steel watches also cost more than 50,000 yuan; Cartier’s steel case Shantos also cost more than 50,000; IWC is celebrating its 150th anniversary this year. The price of the commemorative steel watch is relatively normal; the price of the small Panerai is also relatively low. As we all know, after these new watches are listed, due to factors such as exchange rates, discounts, and secondary markets, the public price itself is not too high, and the actual price must be known to everyone. The price is more affordable.
Jaeger-LeCoultre’s new Beibei series junior calendar (top) and junior calendar (bottom).
A brother wrote a message to me on WeChat, and he said, ‘In the end, two or three years later, you will find that each brand has a low-cost watch. This is said here, verified in two or three years later.’ Everyone chats, but I think what he said is true. The price of each house has been reduced. On the one hand, I think it is a good thing, so that more people can buy luxury watches. But there is one problem that everyone needs to pay attention to. Spend less money than before, bought a high-end brand entry table, the brand is big, there is face in front of people. But when you meet players who are familiar with watches, everyone knows the true value of this watch. So in the mainstream watches circulating in the market, expensive is still expensive. For example, Lange 1, New and Vertical, Royal Oak, Da Fei, Portugal 7, the core and characteristics of each family are concentrated on these classic models. For every penny you buy, it depends on whether you want face or liking. With A3 and Magotan, who do you choose? These are real problems.
Lange’s new TRIPLE SPLIT triple chronograph.
The new Freak Vision in Athens.
I often say that there are a large number of mainstream watches on the market. These cousins buy more. I am also the person who buys these watches, so I can give you some reference information. Complex tables are mainly eye-opening and knowledge-raising. Several complex watches on display at Geneva this year are very good. What impressed me most was Lange’s TRIPLE SPLIT three-track chronograph. In the past, Lange had a Double Split, which can track minutes and seconds. Now the new TRIPLE SPLIT can chase hours, minutes, and seconds, which is very good. Of course, this watch is destined to belong to a small number of people, but I will write it out later, because every time you add a tracking needle, a set of calipers with a stop-second is added to the movement. very complicated. The new Freak Vision in Athens is also very unique, I will talk about this watch later. Brothers who are familiar with the watch market and trading should know that Freak’s circulation is actually not small. It is a complex watch that is often seen in the domestic secondary market. It can be seen that there are many likes.
The Piaget Altiplano Ultimate Concept is only 2 mm thick.
In addition, this year Piaget and Audemars Piguet produced two ultra-thin watches. Piaget’s Altiplano Ultimate Concept is only 2 mm thick, making it the thinnest mechanical watch in the world. Audemars Piguet introduced the new Royal Oak Perpetual Calendar. This watch is also the world’s thinnest self-winding perpetual calendar. The new 51.33 million calendar movement used in this watch can be regarded as a super improved version of Audemars Piguet 21.2 million calendar movement. As you all know, the trend of watches is mainly sports watches, these ultra-thin watches are mainly used to ‘dazzle’ to show how good they are. Audemars Piguet’s new ultra-thin perpetual calendar is a platinum head and platinum chain, and the value can be imagined.
Audemars Piguet Royal Oak’s new ultra-thin perpetual calendar.
In fact, each brand will launch a lot of new models every year, but only a part of it can be displayed at the watch exhibition. Because the watches exhibited at the table show are definitely the latest and most complicated watches, and some of the regular watch changes and color changes will not be promoted vigorously. Some watches that are not on display, but will be hard to find in the future. For example, in July this year, Audemars Piguet launched a military style 44mm offshore chronograph with a khaki bezel and camouflage strap. Steel case, ceramic ring, camouflage military, 44 caliber, we don’t need to think about it, this watch is definitely the super hot model on the market this year.
Audemars Piguet’s new color matching ceramic ring offshore timing will be available in August this year.
It won’t be long before the new watches at the Geneva Watch Fair are available. A few days ago, the full calendar of the historical masterpiece series steel case just released by Vacheron Constantin, I went to the central palace of Wangfu last week and found that it was already there. Like the new Cartier Santos, Jaeger-LeCoultre, IWC’s new Portuguese meter, and new Panerai, these watches are definitely watches that many brothers are “within range”. If you are not in a hurry, the brothers can continue to wait and see, because after the Spring Festival, the Basel watch exhibition will start again, so that when the new watches are released in the first half of the year, you can start in the second half of the year.