New ‘museum’ Movado Launches Its New Edge Watch

Movado teamed up with the famous industrial designer Yves Béhar to launch the new Movado Edge watch series. Combining the inspiration of two top talented industrial designers for 70 years-Nathan George Howett and Yves Béhar-Movado brings a new chapter in innovation and craftsmanship to the legendary museum dial .
   Movado’s legendary museum dial was designed by artist / designer Nathan George Howett in 1947. There are no numbers on the distinctive iconic dial. At 12 o’clock on the dial, the golden dots symbolizing the noon sun and hands suggesting the movement of the earth.
   Yves Béhar believes: ‘This is an opportunity for us to create some rare works in the history of watch design. The core design concept of Movado Edge is new materials, textures and three-dimensional structures. The concave texture on the dial can capture light and shadow. It’s beautiful and attracts people’s attention. When the wearer’s wrist moves, the vision of the dial also changes, symbolizing the idea that time is the mark of our life change. ‘

   Movado Edge updates the brand’s modernist aesthetics with a deeper industrial design perspective, giving the brand a new personality with new visual tentacles. To pay tribute to Movado’s heritage of Bauhaus-inspired design, this series of minimalist and geometric aesthetics shows the fusion of art and design.

   The dial reinterprets Howett’s original design in three dimensions, with iconic dots emerging on the dial’s brand new curved plane. The carved texture on the dial’s edge symbolizes sunlight and serves as a minute scale. This design element embodies beauty and practicality. Combining inspiration, function and design, this new collection includes men’s and women’s styles and chronographs, as well as steel, belt and rubber straps.

Case: 40mm polished stainless steel case, or 34mm pure stainless steel / PVD rose gold stainless steel / PVD gold stainless steel case, sapphire crystal glass, waterproof to 30 meters;
Dial: Round aluminum frosted dial. The dial color is available in white / black / blue / rose gold / gold. The edge of the dial is engraved with a texture that symbolizes the sunlight. Dots, with rod-shaped hands, some models are red or yellow.
Strap: black leather strap or black rubber strap with stainless steel classic tongue buckle;
Bracelet: Pure stainless steel / PVD rose gold stainless steel / PVD gold stainless steel chain link bracelet, push-button folding buckle;
Specifications: men’s (40 mm), women’s (34 mm).
   For more details, please pay attention to the live feature of the Basel Watch Fair:

admin