At the Geneva International Auto Show, Aston Martin announced at the booth that TAG Heuer was the new official partner.
As a symbol of British elegance and elegance, iconic sports car manufacturer Aston Martin chose TAG Heuer as the official timekeeper for its team: Aston Martin Racing. This Swiss luxury watchmaker is proud to return to the World Endurance Championship.
In Aston Martin luxury sports cars, Aston Martin CEO Andy Palmer and TAG Heuer CEO Jean-Claude Beaver (Jean- (Claude Biver) announced at the Geneva International Auto Show that the two parties have concluded a new partnership.
They also unveiled the new Vantage GTE car, painted in TAG Heuer colors, which will compete in the next 24 Hours of Le Mans.
‘Aston Martin fits the essence of TAG Heuer’s brand: luxury, quality, beauty, innovation, history, emotion and performance. We are very happy to work with such a prestigious global brand. Passion for cars, ‘said Jean-Claude Biver, CEO of TAG Heuer.
Aston Martin produces world-renowned luxury cars and powerful racing cars through its factory in Gaidon, England, and inherits the tradition of excellence and innovation since 1913. This factory laboratory’s creative workshop is far-sighted, and the brand’s well-known wing badges give birth to classic masterpieces like the timeless DB series.
Aston Martin is also the title sponsor of the F1 Red Bull team, and TAG Heuer is also the official timekeeper for this team. A partnership that brings together the three touchstone brands of racing.
Just like the highly anticipated exclusive Valkyrie concept supercar: a luxurious and powerful road sports car jointly developed with Red Bull Racing, limited to 150 vehicles, and TAG Heuer as the official watch. TAG Heuer will also be the official watch for Vantage GTE cars in the next 24 Hours of Le Mans.
Dynamic, avant-garde, and youthful, this new agreement revolves around exciting brand relationships between Aston Martin and TAG Heuer.