New ‘museum’ Movado Launches Its New Edge Watch

Movado teamed up with the famous industrial designer Yves Béhar to launch the new Movado Edge watch series. Combining the inspiration of two top talented industrial designers for 70 years-Nathan George Howett and Yves Béhar-Movado brings a new chapter in innovation and craftsmanship to the legendary museum dial .
   Movado’s legendary museum dial was designed by artist / designer Nathan George Howett in 1947. There are no numbers on the distinctive iconic dial. At 12 o’clock on the dial, the golden dots symbolizing the noon sun and hands suggesting the movement of the earth.
   Yves Béhar believes: ‘This is an opportunity for us to create some rare works in the history of watch design. The core design concept of Movado Edge is new materials, textures and three-dimensional structures. The concave texture on the dial can capture light and shadow. It’s beautiful and attracts people’s attention. When the wearer’s wrist moves, the vision of the dial also changes, symbolizing the idea that time is the mark of our life change. ‘

   Movado Edge updates the brand’s modernist aesthetics with a deeper industrial design perspective, giving the brand a new personality with new visual tentacles. To pay tribute to Movado’s heritage of Bauhaus-inspired design, this series of minimalist and geometric aesthetics shows the fusion of art and design.

   The dial reinterprets Howett’s original design in three dimensions, with iconic dots emerging on the dial’s brand new curved plane. The carved texture on the dial’s edge symbolizes sunlight and serves as a minute scale. This design element embodies beauty and practicality. Combining inspiration, function and design, this new collection includes men’s and women’s styles and chronographs, as well as steel, belt and rubber straps.

Case: 40mm polished stainless steel case, or 34mm pure stainless steel / PVD rose gold stainless steel / PVD gold stainless steel case, sapphire crystal glass, waterproof to 30 meters;
Dial: Round aluminum frosted dial. The dial color is available in white / black / blue / rose gold / gold. The edge of the dial is engraved with a texture that symbolizes the sunlight. Dots, with rod-shaped hands, some models are red or yellow.
Strap: black leather strap or black rubber strap with stainless steel classic tongue buckle;
Bracelet: Pure stainless steel / PVD rose gold stainless steel / PVD gold stainless steel chain link bracelet, push-button folding buckle;
Specifications: men’s (40 mm), women’s (34 mm).
   For more details, please pay attention to the live feature of the Basel Watch Fair:

Raymond Weil Launches New Promotion Plan For 2012-2013

Raymond Weil Raymond Wey has always maintained close ties with the music industry, and its latest wave of publicity plans will showcase brand-inspired watch works. With the sound of music, these timepiece masterpieces are also in the halo Shone under the shroud.
    The new publicity program firmly connects the famous watch series launched by the brand with the music world. These watch names are often reminiscent of excellent opera masters, passionate history and outstanding musical works. Inspired by the brand, these names include: Parsifal, Nabucco, Champagne Maestro, Tango Tango and Jasmine.

Raymond Weil Publicity Plan for 2012-2013
    In this publicity plan, the brand conveyed the brand’s passion for watchmaking and art through these beautiful contrasting images of light and dark, and also used this image style to take photos to the famous Parisian Harcourt Studio. The work pays tribute to itself.
    In this new promotion, ‘Precision is my inspiration’-this is not just a fashionable slogan, it is the real theme of the brand, that is to find inspiration from the precision of the movement, just like any art Like masters, and of course watchmakers, they constantly strive for excellence.

Visit The Ghosts Of The Deep Sea Brief Comment On Rolex Submariner Calendar Type 116610ln

Many friends who have loved watches for several years have jokingly said, ‘If I can only own a watch in this life, I will definitely choose Rolex.’ This shows that, apart from appearance and function, it is just the Rolex brand It has occupied an irreplaceable position in the minds of many people. Of course, ‘Once and Forever’ has also become the motto of many people. Today’s Watch House brings to you a submersible calendar type 116610LN (market price: RMB 65,900) launched by Rolex in 2011. Its predecessor was 16610LN. Although there are not many changes in the overall appearance, but the details The modification still reveals Rolex’s persistent pursuit of perfection. I believe that through the article, everyone can also feel the unique superb craftsmanship and rigorous brand spirit of this traditional century-old watchmaker.

   The Rolex Submariner Calendar Type 116610LN, launched in 2011, continues the classic Rolex style from the overall appearance. The subtle changes also reflect the brand’s ingenuity. Please follow the article to savour this wonderful Relive the long watch.
 Rolex Submariner Calendar Type 116610LN-Appearance

 
  The Rolex Submariner Calendar Type 116610LN is still the iconic Oyster case, the classic design of the Mercedes-Benz needle and magnifying glass calendar, with a diameter of 40 mm, a thickness of 12.5 mm, and a water resistance of 300 meters. The case and bracelet are made of 904L stainless steel, and the weight of 151 grams makes it smart and stable at the wrist.
 
  The predecessor of this Rolex Submarine Calendar 116610LN introduced today is 16610LN. From the figure, we can clearly see the difference between the two watches. The first is that the shoulder guard of 116610LN has increased by 1— —2mm, meanwhile it becomes more smooth and natural in the overall connection angle.
 
  The second very obvious difference is that 116610LN no longer has a foramen at the lugs.
 
  The ceramic bezel, which rotates counterclockwise in one direction, has excellent hardness and feel. The gap-free gear engagement is comparable to similar watches (such as the new Omega Seahorse or Panerai diving). The bezel is designed with 60 notches to better grasp its rotation.

  From the overall design style of the dial, the Mercedes-Benz hands, bubble readings and time scales basically continue the classic Rolex feel, especially this foam, which highlights the perfect flatness of the 1.5 mm sapphire crystal, which has been recognized since 1970. A sign. However, there are still slight changes compared to the previous 16610LN. All the round and bar time scales on the dial except the inverted triangle at 12 o’clock have been increased to facilitate more intuitive reading time.
 
  As shown in the figure, the time scale and pointer on the disk are covered with a luminous layer, which can emit blue light in a dark environment. In fact, the choice of color is very important. The different wavelengths of radiation formed by sunlight are gradually absorbed as the depth of the sea deepens, and the order is red, orange, yellow, and green. Only blue-violet is left in the end, so this is why Rolex chose blue.
Rolex Submariner Calendar Type 116610LN-Features

  In 1953, Rolex invented the triple-locked winding crown. This crown design can further enhance the waterproof function of the watch. After many technical innovations, the triple-locked device is composed of 10 different parts. Tighten the oyster case completely.
 

  One of the most important improvements of the Rolex Submariner Calendar 116610LN bracelet is the completion of a comfortable fit miracle. Made of simple 904L steel with considerable thickness. The Glidelock buckle allows divers to time wear a 3 mm thick wetsuit and still adjust the strap. The special design allows the wearer to extend the strap by about 20 mm without the use of any tools.
Rolex Submariner Calendar Type 116610LN-Movement

  The Rolex Submariner Calendar Type 116610LN is equipped with a new generation Rolex 3135 self-winding movement with a diameter of 28.50 mm and a thickness of 6.00 mm. The frequency is 28,800 vibrations per hour. The mystery of the Rolex movement lies in the use of the Parachrome device. This new device helps the watch resist magnetism, shock, and high temperature. These three main enemies ensure the movement of the movement is accurate. I think such protection is essential. .

Summary: The most intuitive change of the Rolex Submariner Calendar Type 116610LN is that the design of the shoulder pads makes the overall watch more sporty. At the same time, the subtle changes in the dial time scale also reflect the brand’s hard work. It is worth mentioning that the use of Parachrome device makes the heart of the watch better anti-interference effect. Of course, in addition to performance changes, the appearance of the transformation will be mixed for Rolex friends, I think this is normal. The current market price of this watch is about RMB ¥ 65,900. In this price range, I believe that with the solid market foundation and high cost-effective technical equipment of Rolex, I personally think that the Rolex Submariner Calendar Type 116610LN is still very advantageous.

Rolex Submariner 116610LN watch details:
rolex / 5124 /

Xu Jinglei Wore A Citizen Wrist To Show Herself In ‘china Talent Show’

Recently, Citizen brand spokesperson Xu Jinglei once again appeared in ‘China Talent Show’ as a dream observer. As the only woman among the four dream observers in this issue, Lao Xu’s naturally revealed intellectual and elegant temperament brought ‘Xu Xu Chunfeng’ to the show. In this issue, Xu Jinglei debuted in an off-white dress. Whether it is a simple cut or an elegant hue, it complements Xu’s intellectual elegance. The retro-styled ring between the flashing fingers and the earrings with full design sense also highlight the fashion taste of Lao Xu; while the Citizen Xinyue Travel Eco-Drive Global Multi-Wave Radio Control Women’s Watch EC2002-50D is worn as a whole The finishing touch. The rose-gold case strap and neutral natural mother-of-pearl dial are a perfect blend of modern fashion and retro style. Xu Jinglei exudes a feminine charm from the inside out.

     From shooting photobooks in Europe to study tours in the United States this year, from domestic awards to Japanese magazine cover shoots, for Lao Xu, a watch is not only an important accessory, but also her travel through different time zones at home and abroad. Intimate time housekeeper. ‘ It is understood that this watch worn by Xu Jinglei is the limited edition model EC2002-50D of Xu Jinglei launched by Citizen. It has global radio wave functions. Simply select the name of the city in your time zone and automatically receive the local standard time radio signal and proofread it. Time and date, so that the wearer can always have a good time. At the same time, this watch uses a light kinetic energy movement, as long as there is light, there is energy, which can effectively avoid the environmental pollution caused by waste batteries, which also reflects Lao Xu’s attitude to environmental protection.
     In the program, Xu Jinglei’s candid and funny comments were also praised by the audience. Just as Xu Jinglei said in an interview: ‘I haven’t set any style for myself, and the reviews are real thoughts. I hope that the audience can see the most authentic side of me.’ It is also because Xu Jinglei is both internal and external The personality traits of the sincere self are in line with the brand connotation of Citizen’s wise, calm and enterprising, which has promoted the two sides to work together so far. In the future, I believe that through the stage of the talent show, more and more people can enjoy the unique charm and style of Lao Xu.

Six Major German Watch Brands Collectively Appeared In The 2015 Basel Watch And Jewellery Gala. Perpetual Group Launched The ‘100-year German Watch Glory Return’ Annual Marketing Drama

[2015 Basel] As the ‘Oscar’ annual industry event in the watch industry, the 43rd International Basel Watch & Jewellery Fair will be held from March 19th to 26th, 2015. Basel will gather because the city will welcome more than 150,000 attendees and 4,000 media representatives from around the world to participate in this grand event that will set the trend of watch and jewelry trends next year and feel its creativity and innovation.
   BASELWORLD is a traditional annual trade fair in Swiss history, and now the Swiss Watch and Jewellery Fair has become the world’s most important industry event. At present, the largest independent agent group of the independent German table-the agent brand of the Beide Group will be present at this event. At the same time, a large number of independent family German watch brands in the southern German Black Forest, the watchmaking town of Pforzheim (PFORZHEIM) will also debut in the form of a group in Hall 2.
   The company is headquartered in Hamburg, Germany, and has branches in London, England and Xiamen, China. Since 2003, the Perpetual Group has been committed to bringing high-quality European watch wear experience to Chinese consumers, becoming the general agent in China of many well-known watch brands in Germany and other European countries, with formal sales authorization. , Responsible for all-round marketing of the brand in China. At present, the chain is developed in two ways: direct flagship stores and authorized franchising. There are physical retail stores in first-tier cities such as Qingdao, Dalian, Shenzhen, and Chengdu. After experiencing rapid growth for about 5 years, the Perpetual Group has established a comprehensive marketing channel. Its German-based watches are mainly used, from light luxury to high-end, from traditional to designer watches, has gathered more than 20 well-known brands, and most of them are the general generation in China. In 2015, the company will launch the marketing plan for the whole year with the theme of ‘Hundred Years of Watch and Glory Return’, and make every effort to create well-known watches with pure German descent, such as Langkun and Zibolin. At the same time, the German-Chinese Watch and Jewellery Association, which was established in Hamburg in 2014, will also have a number of exchanges and cooperation in 2015.

   As the first stop of marketing in 2015, the Perpide Group attaches great importance to this Basel exhibition. A German military watch master from 1925, and also a German-speaking SEK special police watch for Lang Kun, inspired by the Zeppelin airship, a Zibolin watch exclusive to the German royal family; Germany has won IF design awards Braun watches, Jacob Jensen, a well-known Danish designer brand, Messerschmitt, known as the ‘German Eagle’ pilot watch, and the legendary multinational watch Ingersoll from 1982, etc. Seoul Exhibition, bringing new products for watch fans around the world in 2015.
   Among them, the German military watch master from 1925 and the German pilot watchmaker Lang Kun who is also a German SEK special police watch exclusively for watches will celebrate the 90th anniversary of the brand celebration in 2015. Just after the first tasting session of the industry media in Beijing, President Andreas Gunter rushed to BASEL to welcome distributors, media and partners worldwide. Well-known domestic media fashion time, watch house, watch magazine, YOKA men’s network, etc. have already made appointments with watch watches and interview time with the Lang Kun brand, and will make detailed reports in the form of special topics after the exhibition. In order to meet the 90th anniversary, Lang Kun will also debut the special edition of the 90th anniversary pilot watch at the BASEL exhibition. This 90th Anniversary Special Edition is a limited edition of the 75th Anniversary of 2000. For the first time, the small seconds hand of the 6478 manual mechanical movement has been transformed into the original central stop seconds. At the same time, there will be unique on the case, back cover and movement And the raw ear part will also imitate the original B-UHR to be integrated with the case. Mr. Gunter, the president, said that this would be the closest replica of the original B-UHR on the market.

   In addition, Lang Kun will also welcome a special visit to the watch factory of the media group on the 23rd. Previously, domestic media visited the watchmaking industry in Dresden, Germany, and it was the first time for a visit to the Black Forest area, another watchmaking area in Germany. The German watch tour of “Hundred Years of German Watches and Glory Returns”, which is sponsored by the Perpide Group, will lead Chinese media to experience the watch culture of southern Germany for the first time. In addition to the Lang Kun watch factory, the media will also visit another ARISTO factory famous for its pilot watches and German steel belt manufacturing in Milan, as well as the factory and jewellery chain KRAEMER of the German high-end watchmaker NIVREL. ARISTO’s MESERSCHMITT and NIVREL are both Acting Brands of China Group in China. In addition, the media group will have a cordial meeting with the German Watch Association and will visit the Museum of Watch and Jewellery Technology in Pforzheim. During the journey, Ms. Yao Tian, ​​President of the Perpide Group, will be accompanied throughout the journey. Many well-known domestic watch experts Bai Yingze, Netease Fashion, Bund Pictorial and many other media will visit the three major watch factories to experience the watchmaking craftsmanship in southern Germany and learn about the history of watchmaking in southern Germany.
   In addition, Lang Kun will also welcome a special visit to the watch factory of the media group on the 23rd. Previously, domestic media visited the watchmaking industry in Dresden, Germany, and it was the first time for a visit to the Black Forest area, another watchmaking area in Germany. The German watch tour of “Hundred Years of German Watches and Glory Returns”, which is sponsored by the Perpide Group, will lead Chinese media to experience the watch culture of southern Germany for the first time. In addition to the Lang Kun watch factory, the media will also visit another ARISTO factory famous for its pilot watches and German steel belt manufacturing in Milan, as well as the factory and jewellery chain KRAEMER of the German high-end watchmaker NIVREL. ARISTO’s MESERSCHMITT and NIVREL are both Acting Brands of China Group in China.
   It is reported that, in addition to the ‘factory tour’, this media group will also have a cordial meeting with the German Watch Association and visit the Museum of Watch and Jewellery Technology in Pforzheim. Domestic watch experts Bai Yingze, Netease Fashion, Bund Pictorial and other well-known media people will accompany them to visit, experience the watchmaking craftsmanship in southern Germany, and learn about the history of watchmaking in southern Germany. During the trip, Ms. Yao Tian, ​​the President of Perpide Group, will also be accompanied throughout the journey.